Unveiling the Journey Behind Talent & Truth’s Rebrand

Founded in 2019, Talent & Truth had a clear vision: they wanted to help true thought leaders use their voice and share their truth. With years of experience building the personal and professional brands of high-profile leaders, they wanted to offer a service that set them apart from other agencies. Five years down the line, this rebrand symbolises everything that was learned along the way; it’s the culmination of 5 years of invaluable experience.

Our team sat down with the Founders, Sabine Kuhn and Samantha Wilkins, to understand everything about the journey of Talent & Truth, and what the future holds for the agency.

1. Why a rebrand, and why now?

Sabine: The brand is a result of the last five years of Talent & Truth. It’s a reflection of our journey as founders, but also the brand. When we first started Talent & Truth, neither Sam or I thought it would turn into what it is today, which probably explains its inception. We paid someone $100 for our branding and we did a vote on Instagram Stories to help choose our name and the final logo. We liked the name Talent & Truth as we were always committed to working with integrity. From the outset, we wanted to show that Talent & Truth was different to all the other agencies out there.

We actually rebranded a second time in 2022. Three years into the business, we saw ourselves more as a social media agency, and we’d finally saved up some money to work with a professional agency. We wanted our logo and branding to reflect the nature of the service we offer, which ultimately, is social media management. So, our branding, at the time, was reflective of that, and also reflective of what others in the industry did.

Fast forward to today, the last 12 months we’ve really dug deep to understand who we are, who our clients are, and what the value of Talent & Truth is. We moved away from the transactional and focused on relationships. We built deeper connections with our clients, and truly see them as friends. Yes, we are service providers and respect that dynamic, but many clients see us as their Chief of Staff. We’re privy to exclusive information, know our clients deeply, and foster cherished relationships with them.

We’re building Talent & Truth as a ‘high performance community’ and we want the new branding to reflect a relationship where we’re all equals and a part of this exclusive community – a group of individuals who are looking to make a positive impact in their ‘world’.

2. How does the rebrand align with the business’ long-term goals and vision?

Samantha: The new branding reflects our journey and the importance of building meaningful relationships. Part of this, is also doubling down on the Middle East, and focusing only on serving local clients in the region. We are eternally grateful to the Middle East, having both worked here and grown our careers, and we wanted to honour the region through our branding.

We’re committed to making a meaningful impact here and being known as the voice of thought leadership in MENA. Our vision is to be the trailblazer in thought leadership content, for personal profiles and brands. Our new logo and branding are classic, elevated, and pay homage to the cultural heritage of the Middle East and our journey through it.

We’re dedicated to serving this vibrant region and championing the voices of the inspiring thought leaders who reside here.

3. Has the Talent & Truth brand changed?

Samantha: We’re still the same at our core: committed to excellence, authentic, genuine, and we’re passionate about empowering true talent. As we’ve grown, we’ve refined and strategically grown our services to reflect the needs of our clients. Through working with some incredible CEOs, we were invited to support on their brand and internal communications. As a result, our services have expanded to incorporate thought leadership and internal communications. We want to make the Talent & Truth thought leadership brand something others in our industry aspire to.

4. How will the rebrand benefit your clients?

Sabine: When you know who you are, you navigate life with clarity and purpose. And that’s where we are today. We know who we are, and we’re not trying to be something we’re not. We’ve spent the last five years learning painful lessons, observing our clients, and taking notes on where to improve – and we’re in a place now to raise the bar throughout our organisation.

Building a team and culture takes time, and the team we have today are deeply committed. We sweat the small stuff, go above and beyond, and take the time to understand our clients so we can build their legacy as the authentic thought leaders they are.

5. Were there any challenges you faced during the rebranding process?

Sabine: Honestly, no! We’re now crystal clear on our purpose, so the process was seamless.

6. What are you most excited about with the Talent & Truth rebrand?

Samantha: I am very excited to finally reveal Talent & Truth’s new look and feel. Our new brand image is a more accurate reflection of the calibre of clients we work with, and so what excites me the most is the opportunity for our clients to see themselves reflected in our branding. I think our re-brand reflects the power, prestige, and passion of our clients. It’s a brand that they can identify with, that speaks their language, and that stands for what they stand for. It’s a pivotal moment for us, and we look forward to continuing to serve our clients with the same energy and enthusiasm that have brought us this far.

Sabine: I’m excited about ‘stepping into my power’ as a brand, but also as a co-founder. Talent & Truth has been on a journey the last five years, and so have we. We’ve had to grow from being freelancers, to business owners, to leaders. That’s really hard. We’ve had to really work on ourselves as leaders, and then as a brand, to ‘meet our clients where they are’. It’s probably been the hardest thing I’ve ever had to do. I’m excited about aligning our look & feel with who I know we are, and the value I know we bring.

I’m deeply grateful for everyone’s contribution over the last five years. Team members that have come and gone, clients that have come and gone, and our team and clients we have today. To have a group of individuals so committed to our clients’ success is very humbling and inspires us to keep growing the business.

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