Leaders, you need LinkedIn.

Should I be on LinkedIn?

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Almost every professional is on LinkedIn these days. The platform has surged in popularity over the past few years, and today it boasts over 800 million users across 200 countries. LinkedIn’s role of connecting professionals all over the world offered a unique advantage during the remote working revolution, and it’s further proved itself to be a key platform for career and business progression.

Business leaders who use LinkedIn to its full advantage have been able to tap into the knowledge economy, network, and build their personal brands on the platform. LinkedIn’s purpose-built features aim to help professionals grow their careers while giving business leaders and founders a platform to hone their voices.

We tap into the power of this one-of-a-kind social network every day to help founders and leaders grow their network and establish their expertise through strategic engagement and thought-provoking content.

Below are some reasons that make a compelling case for LinkedIn to be every business leader’s platform of choice:

1. Straightforward algorithm

Unlike most social media platforms, LinkedIn enjoys a relatively stable and intuitive algorithm that is designed to foster meaningful connections and promote good content. The only way to ‘hack’ the algorithm is to engage meaningfully and invest time and resources into crafting intelligent posts or articles.

It’s the consumers of content who decide what’s worth their time and what’s not. Other than adding a photo, which we have seen perform better for our clients and ourselves, there is no hack to greater exposure. This makes content creation far more accessible than other platforms, and takes away the pressure to create gimmicky, eye-catching multimedia to get your point across.

You can also rely on organic content to meet your goals, seeing as paid content isn’t prevalent on LinkedIn.

2. Focused audience

There’s a huge amount of people on LinkedIn using it to find jobs, recruit, and network. This is how the platform started out, but it’s since become a platform synonymous with industry leaders and savvy professionals who are using the platform to show industry prowess and use it as a megaphone to build their personal brand.  

As a result, this makes LinkedIn particularly useful for those who are looking for B2B leads and networking. In fact, 80% of all business leads on social come through LinkedIn.

3. SEO-friendly

Your blog or website may take years to show up in search results – but LinkedIn content is search-friendly and can help you climb the ranks relatively quickly. Entrepreneurs, leaders or managers who want to become more visible in search results can make the most of this by including high-volume, relevant search keywords in their profiles, posts and articles.

4. Gain insights and build your expertise

If you follow the right people and attract the right audience, LinkedIn can help you stay on top of developments and trends that have a direct, measurable impact on you and your organisation. Think of it as a firsthand look into the minds of thought-leaders and professionals who can simultaneously help you gain perspectives and grow your business knowledge without the filter of traditional news sites.

5. Network effectively

LinkedIn lets you network with valuable contacts. It shows you how closely you are connected with someone – first-degree means you are a LinkedIn connection, second-degree means you have mutual connections but are not connected with the person in question, and third-degree are those who are connected to your second-degree connections. The advantage here is that you can request mutual connections for an introduction on the platform to someone you want to connect with.

Using LinkedIn to its full potential involves understanding how the platform works, and what kind of content it prefers. LinkedIn isn’t just about publishing content, although consistent posting is immensely beneficial to building your profile, but when you engage with others, build meaningful connections and get smart with your LinkedIn strategy, you open many doors for your professional growth, organically.

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