Positioning a CEO as a leading industry authority to secure a Group CEO role
+113%
LinkedIn follower increase over 12 months
Viral
content that consistently reached beyond his following
+10k
consistent content reach across LinkedIn posts
The Goal
The client hired T&T to highlight his career success at a UAE-based retail group and elevate his public profile as a visionary and accomplished CEO. The goal was to position him as a top candidate for Group CEO roles while establishing him as a leading industry authority to unlock valuable media opportunities.
The Strategy
Step 1.
Demonstrate credibility:
We curated content that leveraged the CEO’s personal journey and story to inspire and engage his team and community.
Step 2.
Build authority:
By weaving together leadership principles and insights on the F&B and retail industries, the CEO gained recognition as an industry expert with compelling perspectives and a unique vision.
Step 3.
Showcase leadership expertise:
We introduced content highlighting his direct involvement with the team by acknowledging individual contributions and showcasing his active involvement. This multi-layered approach reinforced his expertise and showcased his exceptional leadership style.
The Results
Exceptional content performance
The CEO garnered attention from colleagues and industry peers.
Social-proofing
Colleagues commented on and shared his content, establishing him as an outstanding leader and proving his credibility.
Industry recognition
He earned a place in Caterer Middle East's 'Hall of Fame' and was regularly recognised by LinkedIn Middle East for his impactful leadership stories and compelling industry insights.
Job opportunities
After a year, he received a Group CEO job offer from an Emirates Group subsidiary. The recruiter, who discovered him through LinkedIn, was impressed by his profile, presence, and engagement.
Contact Us!
Focus your time on building your business or growing your career. We’ll work on building your personal brand in the background.
