Establishing a leadership expert as an industry authority to boost visibility & generate leads.
135%
increase in LinkedIn views over 12 months
Leads
generated by LinkedIn skyrocketed & sales increased
121%
boost in meaningful engagement across LinkedIn
The Goal
The client partnered with T&T to build industry recognition as a Leadership Expert at a UAE coaching consultancy, specialising in training individuals and teams for leadership excellence. The objective was to refine his personal brand for a distinct and compelling presence in his competitive field.
The Strategy
Step 1.
Establish credibility:
We created content that leveraged the client's valuable experience as a Special Forces Commander to demonstrate his leadership prowess.
Step 2.
Showcasing expertise:
Building on this foundation, we seamlessly incorporated content on leadership principles and insights, highlighting resilience, self-mastery, and exceptional team leadership.
Step 3.
Strengthen market authority:
By presenting content that highlighted his unique leadership theories, current affairs perspectives, and insights on modern challenges, we reinforced his expertise and demonstrated his distinctive leadership style in practice.
The Results
Meaningful engagement
The client experienced a significant increase in engagement on his posts, igniting meaningful discussions where people exchanged opinions, experiences, and insights.
Industry visibility
His thought-provoking content contributed to LinkedIn growth in followers, outreach, and increased visibility in a competitive market.
Lead generation
His LinkedIn profile effectively generated leads through direct messages and service inquiries, serving as a self-sustaining sales platform.
Industry authority
His LinkedIn page showcased his authority on leadership and resilience and served as a portfolio with ample social proof for future clients.
Contact Us!
Focus your time on building your business or growing your career. We’ll work on building your personal brand in the background.
