Elevating a hospitality CEO’s profile to boost company prestige & secure strategic partnerships
+3 million
LinkedIn impressions in 1 year (+300% growth)
Awards
nominations for ‘Top CEO’ with Forbes & Arabian Business
+1000%
LinkedIn engagement with skyrocketing conversations
The Goal
A leading UAE-based hospitality company hired T&T to position the CEO as a visionary creative. The aim was to attract valuable partnerships, gain media attention, and draw in high-caliber senior talent while simultaneously engaging team members to highlight the brand's unique culture.
The Strategy
Step 1.
Distinguish & establish:
We combined the CEO's personal and childhood stories with a playful, brand-aligned tone, weaving in messaging and industry insights to create unique content that consistently went viral.
Step 2.
Evolve & engage:
After six months, we introduced video content, interspersing it among other content to diversify and enhance engagement.
Step 3.
Consistency & expansion:
Due to huge profile growth, business leads skyrocketed and we extended the partnership to manage profiles of other C-Suite leaders to shed light on the multiple facets of the company and its mission.
The Results
Market authority
The CEO attracted numerous speaking engagements and media opportunities, and received valuable brand partnership proposals.
Top talent acquisition
Through his profile, the client successfully recruited two senior C-Suite executives.
Industry recognition
LinkedIn News Middle East regularly featured his content, leading to ‘Top CEO’ nominations from Forbes, Arabian Business, and other notable publications.
Company recruitment opportunities
We implemented a streamlined system with HR to manage the client's DMs and comment replies, allowing easy access to CVs shared through his profile.
Contact Us!
Focus your time on building your business or growing your career. We’ll work on building your personal brand in the background.
