Building a Corporate Wellness Authority on LinkedIn

The Goal

The Head of Corporate Wellness at a UAE-based insurance broker approached us to help her stand out and establish herself as a credible wellness expert. At the time, she lacked industry recognition and mostly reposted content from her company’s page, with very little engagement.

The Strategy

Our team took a three-step approach to position her as a credible wellness leader. We began by building credibility, sharing her personal story as an NHS nurse to strengthen trust and connection with her audience. We then established relevance by publishing opinion-led content that tied her expertise to current UAE workplace wellness issues. Finally, we showcased thought leadership by delivering data-backed insights, trend forecasts, and wellness strategies, consistently supported by reputable sources to reinforce her authority.

The Results

402%

LinkedIn follower increase over 18 months

Recognition

Regular speaking invitations for top-tier industry events

+249%

Engagement growth with 2X audience reach

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